Rosedale Ruby: Award-winning, free-range, pure Australian beef
Rosedale Ruby, a brand steeped in the rich heritage of Australian farming traditions, has become a hallmark of quality and distinction in the beef industry. This premium label, under Providore Global, is renowned for its award-winning, free-range Australian beef, which is celebrated for its flavor, tenderness, and consistency1.
Company History
The Rosedale Ruby story is one of visionary leadership and champion cattle raised amongst the pristine pastures of South Eastern Australia. The brand’s journey began in 2012 when internationally renowned restaurateur Wang Tse and global entrepreneur Christian Gilmour joined forces with third-generation Australian cattlemen Sam McNiven and James Millner. Together, they set out to create a beef of distinction that would satisfy the palates of beef lovers globally. The brand draws its name from “Ruby,” a Grand Champion cow from the award-winning Angus-Charolais stud farm “Rosedale,” located over the Great Dividing Range, just four hours west of Sydney1.
Products
Rosedale Ruby’s product line is a testament to the brand’s commitment to quality. Each cut of Rosedale Ruby A+ premium grade beef comes from a home-grown herd of young, prime Angus cattle that are approximately 24 months of age. The cattle are raised on pristine pastures and pure artesian mineral waters, then finished for approximately 150 days on a proprietary blend of natural grains. This meticulous process ensures the beef’s rich flavor, distinctive marbling, and unsurpassed tenderness, redefining the culinary experience for chefs and diners alike2.
Standards and Quality
Rosedale Ruby’s promise of quality is backed by their A+ Guarantee, ensuring that every cut of beef presents the finest flavour, tenderness, and marbling. The cattle are completely hormone and chemical-free, and the brand’s supply chain is MSA accredited and quality assured. Rosedale Ruby’s commitment to quality is further demonstrated by their adherence to international standards for breeding, animal welfare, processing, and logistics. Every product is barcoded with an identification tag, providing complete supply chain traceability from fridge to farm1.
Customer Information
Customers of Rosedale Ruby can trust in the brand’s unwavering commitment to delivering a superior Australian beef experience. The brand’s dedication to food safety, flavour, nutrition, and integrity means that consumers can enjoy their beef knowing it is pure, tender, and full of nutritious flavour. Rosedale Ruby’s beef is not only a product of distinction but also a symbol of the brand’s drive and integrity, ensuring a consistently superior and affordable experience1.
In summary, Rosedale Ruby stands as a beacon of excellence in the Australian beef industry. From its historical roots to its current global reach, the brand embodies a fresh perspective on quality, sustainability, and customer satisfaction. Whether it’s the rich flavours of their striploin or the tender cuts of their Angus cattle, Rosedale Ruby offers a beef experience that is truly a cut above the rest. Customers can savour the taste of Rosedale Ruby, confident in the knowledge that they are enjoying beef that is as responsible as it is indulgent, from a brand that never profits by cutting corners. Rosedale Ruby is not just beef; it’s a promise of pure Australian quality, guaranteed.